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This Matters

NIL & the Modern College Athlete

Nearly two years into the NIL era of American college sports, athletes have more financial freedom, while the industry is still in disarray.

We explore how different stakeholders, from athletic programs to universities to fans and boosters, can play a part in improving the system and the conditions of college athletes.

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Prep basketball stars Bryce and Bronny James
Youth

NIL is Making U.S. Prep Basketball Even More of an 'Individual Branding Space'

Jaden Rashada is at the center of the NIL debate
Business

‘Everything’s on Fire’: NIL Collectives Are the Latest Patchwork Solution for College Athlete Pay

Philadelphia youth sports competition
Youth

Youth Sports Parents Still Don't Have Much Help Navigating the NIL Era

Top Insights

Mental health advocates Tyronn Lue and Kevin Love
Health

In the Best Sports Organizations, Mental Health Support Is for Coaches, Too

Retired MLB star Curtis Granderson
Business

'You Just Keep Scratching Your Head': Black Former MLB Players Are Frustrated With the Lack of Management Opportunities

New York Gridlock athlete Amy Zhou
Culture

The Premier Ultimate League Is Centering Antiracism and Gender Equity As It Builds

Buffalo Bills sports stadium
Business

So Your City Wants to Build a Stadium. Here’s What to Know.

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Bill Rhoden: On Black Opportunity in the NFL

"We want deeds. We don’t want any more words. We don’t want any more apologies." - William Rhoden

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Podcasts

If You Build It, Will They Come? Part Two

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If You Build It, Will They Come? Part One

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Global Sport Matters Podcast: Is Sport the Big Game Changer in Sustainability?

A greguería is a one-line poem connecting surprising or unlikely elements, often resulting in an epiphany of humor and drama or both.

Muhammed Ali actually fought only one fight, but it lasted his whole life. - Alberto Ríos

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Feb 1

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