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This Matters

NIL & the Modern College Athlete

Nearly two years into the NIL era of American college sports, athletes have more financial freedom, while the industry is still in disarray.

We explore how different stakeholders, from athletic programs to universities to fans and boosters, can play a part in improving the system and the conditions of college athletes.

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Prep basketball stars Bryce and Bronny James
Youth

NIL is Making U.S. Prep Basketball Even More of an 'Individual Branding Space'

Jaden Rashada is at the center of the NIL debate
Business

‘Everything’s on Fire’: NIL Collectives Are the Latest Patchwork Solution for College Athlete Pay

College athletes like Brevin Galloway are now NIL influencers too
Business

'A Whole Different Audience': College Athletes Are Now Online Influencers, Too

Top Insights

The Rooftop at Colorado Rockies home stadium Coors Field
Business

Major League Baseball is Filling Stadiums Again by Doing More With Less

San Diego Padres owner Peter Seidler and general manager AJ Preller
Business

How the Zealous Mets and Deviant Padres Are Paving the Way for the Next Era of MLB Labor Relations

Maya Moore
Health

‘We’re Talking About WORK’: How Athletes Turned Early Retirement into a Rebellion of the Mindful

Andrea Kremer
Culture

'Every Day Gets Better': The Rise of Women in Sports Media

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Bill Rhoden: On Black Opportunity in the NFL

"We want deeds. We don’t want any more words. We don’t want any more apologies." - William Rhoden

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Podcasts

If You Build It, Will They Come? Part Two

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If You Build It, Will They Come? Part One

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Global Sport Matters Podcast: Is Sport the Big Game Changer in Sustainability?

A greguería is a one-line poem connecting surprising or unlikely elements, often resulting in an epiphany of humor and drama or both.

The angels of skiing don’t wear their wings—they stand on them. - Alberto Ríos

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Mar 27

With @GamecockWBB playing for a spot tonight in the Final Four, @kenshropshire and @WCRhoden discuss the new dynast… https://t.co/4vRfVzpm8w