Amplifying the power of sport
By connecting people and research insights
By examining the impact on society
By providing context to sport globally
Sport's Next Generation
Young people today have a very different relationship to sport than their parents or grandparents, both in the ways they compete as well as how they consume their favorite athletes, teams and leagues.
We explore key trends among young people and their relationship to sport in this digital issue.
Be on the court, not in it. - Alberto Ríos
Through the lens of sport, many stories can be told.